Playful toys for ages 0 to 6

Where little days feel like magic.

Toys that sing, glow, scoot and build, chosen to make every little day feel like magic.

Shop by age Tummy time

Free shipping over $100
Gift-ready
Picked by moms

Shop by age

Find their stage

Every age has its own kind of magic. Pick theirs and we'll show you the friends who fit.

For little handsThe Toy BoxToys they'll chase, stack, build and love to pieces. Open the toy box
For birthdays and showersGifts They'll LoveReady-to-wrap favorites for birthdays, baby showers and just because. Shop gifts

Best sellers

Friends on the shelf

Each one comes with its own little character. Collect the whole cast.

New Hi, I'm Waddles

Tummy time and up
Waddle & Groove Dancing Duck
Lights, music and moves for tummy time.

$29.99
Best seller Hi, I'm Ollie

Crawlers and up
Wiggly Dancing Octopus
It glows and sings, so baby crawls after it.

$34.99
Best seller Hi, I'm Snappy

Crawlers and up
Catch-Me Crawling Crab
The giggle-chase toy that gets them moving.

$29.99
Hi, I'm Buzzy

Tummy time and up
Buzzy Dancing Bee
A happy bee that sings, swings and glows.

$24.99

See every friend

The tummy time hero

Catch me if you can!

Our Wiggly Dancing Octopus glides, glows and sings across the floor, then turns away right before tiny hands catch it. Every chase is a crawl, and every crawl is a win.

Glides on its own with music and lights.
Smart sensor turns it before it bumps.
Turns tummy time into a giggle chase.

$34.99

Free shipping over $100

Meet the octopus

Meet the cast

Every BUBBO comes with a friend

Each product has its own little character, with a name, a personality and a favorite thing. Tap one to say hi.

Starring No. 09

Waddles
the Duck
as Waddle & Groove Dancing Duck

Loves:

A good beat and a big audience

Best at:

Getting the whole room wiggling

Meet Waddles
Starring No. 10

Ollie
the Octopus
as Wiggly Dancing Octopus

Loves:

Spinning to my favorite songs

Best at:

Making every crawl a chase

Meet Ollie
Starring No. 11

Buzzy
the Bee
as Buzzy Dancing Bee

Loves:

Flowers, songs and sunny days

Best at:

Bringing the buzz to playtime

Meet Buzzy
Starring No. 12

Finn
the Dolphin
as Ocean Glow Music Drum

Loves:

Soft lights and ocean songs

Best at:

Turning fussy minutes into wonder

Meet Finn
Starring No. 13

Snappy
the Crab
as Catch-Me Crawling Crab

Loves:

Racing sideways across the floor

Best at:

Starting a giggle chase

Meet Snappy
Starring No. 14

Bolt
the Engineer Bear
as Dino Drill & Build Set

Loves:

Gears, screws and big projects

Best at:

Fixing anything with a smile

Meet Bolt
Starring No. 09

Waddles
the Duck
as Quack Track Duck Slide

Loves:

Watching the ducks race down

Best at:

Cheering every duck to the finish

Meet Waddles
Starring No. 09

Waddles
the Duck
as Follow-Me Duck Family

Loves:

A parade across the living room

Best at:

Getting babies moving

Meet Waddles